Tuesday, January 10, 2012

Need To Sign Tenants? Contractors Can Help Land Deals.

In this day in age when tenants are shopping buildings around like it's Christmas, building owners and managers have to use every tool at their disposal to try and ink a deal.  Rent rates are so highly competitive and buildings are so starving for cash flow that tenants know that they have the upper-hand in shopping for a space.  So what type of competitive advantages can building owners/managers   do to seduce companies into their buildings?  Of course your building should show its best when walking potential clients through.  Doors should be wiped down clean, lobby's should be updated to show that their is care and investment in the building, and a clean space plan that is ready to be marked-up is always helpful.

However, a tool that is under-utilized is involving a trusted contractor early in the process when there is construction involved.  The contractor can not only help with budgeting, but can offer solutions to lower the cost for the build-out, provide material samples that will help create a physical connection to the space, and even help sit down with all parties to design the space (which is an opportunity to create an emotional connection).

There is no doubt that deciding on a space by both parties is mostly about the square foot numbers, allowances, building location, existing tenants, etc.  However, contractors can be a great tool to create different kinds of connections that are more than black & white.





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